What is Story on Instagram & How it Work

What is a Story on Instagram & How it Work

In case you’ve been living under a rock for the last few years and haven’t noticed, this is what everyone’s talking about: Instagram Stories. Wondering what all the fuss is about? Or maybe you’re already using them but not seeing the results you want? Don’t worry, we’re here to help! In this article, we’ll talk about what Instagram Stories are, how to work them, and most importantly – how to post with a winning strategy that will help your business grow.

What is story on Instagram?

Instagram Story is a feature on Instagram that lets you share photos and videos with your followers that disappear after 24 hours. You can add text, stickers, and filters to your photos and videos to make them look more fun and interesting. Your followers can see your Story by tapping on your profile picture in the Instagram app.

How to create an Instagram Story?

To create a story on Instagram, open the app and tap on the camera icon in the top left-hand corner. This will open the camera interface, where you can take a picture or record a video. Tap on the “Your Story” bubble at the bottom of the screen to add your content to your story.

How to Add Sticker or Filter and Text to Instagram Story

If you want to add a sticker or filter to your story, tap on the “Stickers” icon at the top of the screen. From here, you can choose from a variety of stickers and filters to add to your content. To add text to your story, tap on the “Aa” icon at the top of the screen. This will open the text interface, where you can type out your message.

How to Use Pen Icon and How to add Location on Instagram Story

Do you want to add a little something extra to your story? Tap on the “Pen” icon at the top of the screen to open the drawing interface. From here, you can draw on your content or add a colored background. To add a location to your story, tap on the “Location” icon at the top of the screen. This will open the location interface, where you can search for a specific location or browse nearby places.

Once you’re finished creating your story, tap on the “Done” button in the top right-hand corner. This will save your story and take you back to the main screen. From here, you can continue browsing or add more content to your story.

When you’re done, just tap the checkmark icon at the bottom of the screen to share your story with your followers.

How to Create Instagram Story with Save Images and Videos?

You can also add content from your camera roll to your story. To do this, tap on the “Gallery” icon at the bottom of the screen. This will open your camera roll, where you can select the photo or video that you want to add to your story. Once you’ve selected your content, tap on the “Share” button in the top right-hand corner.

Your story will now be shared with your followers!


Keep in mind that stories only last for 24 hours, so if you want to save them, you’ll need to download them to your device. You can do this by tapping the three dots icon at the bottom of the screen and then selecting “Download.”

Instagram Stories vs. Instagram Story Highlights

Instagram Stories are ephemeral, which means they disappear after 24 hours.

Instagram Story Highlights are permanent, which means they stay on your profile until you delete them.

When to Use Instagram Stories

There is no one answer to this question, as the best time to use Instagram Stories depends on your specific business and goals. However, some tips on when to post Stories include:

  • When you have new or exclusive content to share
  • When you want to drive traffic to a website or event
  • When you want to create a sense of urgency or excitement
  • When you want to show off a new product or service
  • When you want to give your followers a behind-the-scenes look at your business.

A winning Instagram Story strategy for your business

There are a few things you can do to make sure your Instagram Stories are as successful as possible. First, make sure your branding is consistent across all of your content, including your Stories. This means using the same fonts, colors, and graphics in your Stories as you do elsewhere on Instagram.

Another important thing to keep in mind is the content of your Stories. Just like with any other piece of content, your Stories should be interesting and engaging. This means using strong visuals and compelling copy.

Finally, make sure you’re promoting your Stories to your audience. You can do this by including calls to action in your Stories, as well as tagging relevant users and hashtags.

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